The modern world is developing at a fairly fast pace and as for business, it is forced to interact with a wide variety of advertising tools.
A large role is given to the participation of social networks, and along with them it is worth noting a special category of people who have a direct impact on the promotion of a brand.
It is primarily about influencers. They have significant popularity and influence in a particular field such as fashion, beauty, health, sports, travel and culinary. They can be bloggers, vloggers, or social media influencers such as Instagram, YouTube, TikTok, Twitter, and more. Influencers use their popularity to communicate certain ideas, opinions, or recommendations about products or services to their audience that may be useful to them.
Marketers often find influencers to promote product, including promoting brands and increasing awareness of certain products or services.
Role of Influencers
Collaboration with influencers provides the following benefits:
- loyalty of the target audience, who fully trust the chosen influencer;
- a popular influencer tends to have wide reach;
- a variety of advertising formats allow you to use many versatile approaches.
There are also downsides, which include a high risk of receiving negative feedback, as well as difficulties in finding the right influential popular person.
The trajectory of the movement of marketing developing on an ongoing basis is determined by the following relevant areas:
- native advertising – the transition to this option is due to the integration of advertising content in favor of recognition and attractiveness. Users are most willing to respond to this type of advertising campaign, because it is quite informative and attractive to them;
- popularization of marketplaces – many trading platforms successfully carry out their activities, instajet, which has become a very popular service, stands out against this background;
- the use of cross-platform strategies – in this case, the obligatory duplication of content on different types of sites (Instagram, TikTok, Twitch, as well as YouTube and other popular social places) is implied.